White sneakers - Timeless fashion piece

Mens White trainers are THE pair of trainers to have in your wardrobe essentials. As easy to wear with jeans as with a suit, their immaculate colour and minimalist design make them timeless.

But first, a little history.

Derived from the humble canvas tennis shoe of the early 18th century and designed to allow the wearer to move around quietly, the trainer is a rubber-soled, canvas-upholstered athletic shoe popularised by Charles Goodyear's vulcanisation process (known for Goodyear stitching).

Since the 1940s, trainers have ruled the world and are considered to be the ultimate comfortable shoe. Unlike most other shoe styles, trainers know no rules. Beyond their rubber soles and soft uppers, trainers come in all shapes, colours and materials.

HOW TO WEAR WHITE TRAINERS ?

The biggest advantage of the white sneaker for men is that it can be worn with everything!
A well-cut blazer and a fine cotton chino for a nonchalant elegance, or with rolled-up jeans and a simple t-shirt and even with a suit.

HOW TO CARE FOR IT?

On a daily basis, start by waterproofing the outside of your trainers before you wear them for the first time after purchase. The product will protect the leather from rain and also prevent stains from setting in. Repeat the process regularly.

If your sneakers have already been walking around and are grey, then here are our tips:

1. Soak a sponge in cold soapy water and gently rub the leather

2. Clean the rubber sole by scrubbing with a little toothpaste on a toothbrush. This will also restore the whiteness of your pair.

3. Wash the laces in the washing machine. If you can't get them clean, soak them overnight in bleach.

4. Leave your trainers to dry in the open air, especially away from a heat source.

OUR RECOMMENDATION FOR THE WHITE SNEAKER :

White Sneakers TOM