Architecture and graphics offer lines of force that guide the eye and construct images structured and composed like paintings. From these elements, we created a guiding thread that allowed us to conduct a coherent shoot from the still life to the editorial image carried. A shoot is, above all, a projection. Projection of an imaginary that can embody the values of a brand, projection of a product that is part of a narrative, projection of a personality that embodies all the values carried by our house.