Finsbury is the leader in Goodyear welt men's footwear. Discover our history and the development of the company
Our story
Finsbury est née dans la région de Northampton en Angleterre, réputée pour être le berceau de la chaussure cousue Goodyear. Créée par Jean-Pierre Dahan et David Cohen, la maison s'implante pour la première fois en France, à Paris, en 1986.
Finsbury shoes
The founders' leitmotif was to position Finsbury as the ultimate competitive brand on the market, offering high-end shoes for less than 1,000 French francs.
Finsbury shoes
Very quickly, the brand established itself as the new leader in high-end Goodyear-welted men's shoes.
Arnaud Bruillon, a passionate man with an unusual background
In 1994, Arnaud Bruillon joined Finsbury as a part-time salesman. A motivated and dynamic employee, he quickly attracted the attention of the house's founders, Mr. Dahan and Mr. Cohen. During these years, Arnaud Bruillon cultivated his passion for the craftsmanship and elegance of men's shoes.
He then climbed the ranks and became a sales outlet manager. In 2000, he seized the opportunity to become the first Finsbury franchisee at the Petits Champs store in Paris . Building on this success, he opened seven sales outlets between 2000 and 2010.
The legacy of a house of expertise
Naturally, Arnaud Bruillon would become involved in the acquisition of the Finsbury brand in 2010. Arnaud Bruillon expressed a unique vision for the brand: to translate the heritage of a house of know-how and tradition, driven by a creative passion. Very quickly, he structured the Finsbury house and offered external franchise partners the opportunity to establish themselves in numerous French cities .
Finsbury's success is based on impeccable advice and customer experience, combined with high-quality, stylish, comfortable and contemporary products.
Key dates
1986
The Finsbury house first established itself in France, in Paris, in 1986.
1994
Arnaud Bruillon discovered Finsbury as a part-time salesman. A motivated and dynamic employee, he quickly stood out among the company's founders.
2000
Arnaud Bruillon seizes the opportunity to become the first franchisee of the Finsbury brand at the Petits Champs store in Paris.
2010
Building on this success, he opened seven points of sale between 2000 and 2010.
Finsbury's success is based on impeccable advice and customer experience, combined with high-quality, stylish, comfortable and contemporary products.
2023
Finsbury enters a new era in its history by launching its very first women's collection.
As close as possible to the customers
From around ten stores at the beginning of 2010 to more than 60 points of sale today (in France and abroad), Finsbury has experienced remarkable growth in recent years. This expansion is driven by a business development strategy.
A leading specialist in men's shoes with a unique collection of nearly 150 models , Finsbury attracts both traditional and more modern customers thanks to the trendy design of its creations.
The brand has also, in recent years, embraced digitalization . At the end of 2014, it launched its own website: www.finsbury-shoes.com . This project aims to increase the brand's reputation and ride the current trend. With a sleek, elegant and intuitive interface for the user, Finsbury wants to breathe new life into the codes of the men's shoe industry .
Modern spaces dedicated to masculine and feminine elegance
To support customers after their purchase, and in order to cultivate their love for men's shoes, Finsbury has chosen to offer patina and shoe repair services . In 2012, the Atelier Finsbury, an artisanal shoe repair shop, and in 2015, the Club Finsbury, a patina bar, opened their doors.
Thanks to these dedicated spaces, where imagination, creativity and craftsmanship are expressed in all their forms, the brand offers a unique and original service.
Finsbury's international development strategy
Despite a busy schedule of store openings in France, the shoemaker is launching into new markets in 2015 and opening its first stores abroad . Casablanca, Brussels, Luxembourg, and Abidjan are the first steps towards the internationalization of Finsbury.
Finsbury Femme, a turning point for the Finsbury house
2023 is a pivotal year for Finsbury. With over 30 years of experience in men's footwear, the brand is diversifying and launching into the women's shoe market . Pumps, boots, ankle boots, sandals, and a wide range of handbags are available on the e-commerce site and in its very first Parisian boutique. Finsbury will open its first Finsbury Woman boutique on rue de Rennes on October 14, 2023.
